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Route to Market & Supply Chain Blog

Welcome to our blog!

We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

FMCG KPIs: Performance improvement or blame-storming?

Dave Jordan Tue, Mar 30, 2021
Once upon a time I worked in a well-known detergent powder factory in the north of England which has now sadly closed. The factory manager at the time must remain nameless but he had a habit of dragging people from the R&D Laboratory to show off his…

FMCG: Supply Chain Spring Clean

Dave Jordan Wed, Mar 24, 2021
After the viral trials and tribulations of 2020, is the market going to get any better any time soon? Many big-name companies predicted/reported indifferent Q4 results and all offer caution about the continuing "difficult market conditions”. Ok, so…

The 10 Biggest Challenges Route to Market (RtM) Leaders Face in Managing FMCG Distributors

Ross Marie Mon, Mar 22, 2021
If you ask any sports person who has played a contact sport, how to avoid getting hurt, very often you will be told to try your best not to get hit. In order to avoid the hits, you need to understand more about them including when they are likely to…

FMCG: Time to review unnecessary roles and processes

Dave Jordan Wed, Mar 17, 2021
I think we all agree that life will never be the same again after COVID-19 has dealt a stunning blow to humanity. While the horrendous death toll is a modern day calamity, the pandemic provides an unavoidable opportunity to do things differently…

Supply Chains: Post COVID Readiness

Dave Jordan Wed, Mar 10, 2021
Fingers, toes and eyes crossed but it looks like there is some light at the end of the COVID 19 tunnel and it is not a train, hopefully. Getting back to normal is a top of mind desire for everyone but that normal will not be how we operated in 2019.…

Supply Chains: Do you use data or information?

Dave Jordan Wed, Mar 03, 2021
Who coined that irritating term “Big Data”? How did we get there without normal sized data, slightly larger data, chubby data and bordering on big data? People working in or associated with extended Supply Chains may seem obsessed by data yet data…

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