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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

FMCG Company Board : Santa delivers their Christmas gifts

Dave Jordan Mon, Dec 22, 2014
Christmas is coming, the goose is getting fat and you might want to put a penny or even a Euro in an old man’s hat. Once again it is nearly time for a cynical Supply Chain Santa to distribute presents to the FMCG/Brewing/Pharmaceutical Board…

An FMCG Supply Chain Christmas Story

Dave Jordan Thu, Dec 18, 2014
Ebenezer Bruise is a miserly, cold-hearted FMCG CEO, who continues to berate his Supply Chain people even as Christmas approaches. As far as Bruise is concerned every problem in the company is caused by Supply Chain. He rejects a Christmas dinner…

FMCG Route To Market: Traditional Trade Distributor Signals

Dave Jordan Tue, Dec 16, 2014
We have invested in a new waste bin for the kitchen. Even with our strict regime of recycling as much waste as possible that small flip-up bin inside a cupboard just was not big enough. Yes, the lid dutifully popped up when the cupboard door was…

FMCG CEO 2014 Letter to Santa Claus (aka Father Christmas)

Dave Jordan Thu, Dec 11, 2014
Dear Santa, I have been a very good FMCG CEO this year, I promise. If you want, you can check with my shareholders. They know how good I have been this year. Apart from the out of stocks of course, oh and the little mistake where we had to write…

FMCG CEO Gift: Implement S&OP this Christmas – Slade style.

Dave Jordan Tue, Dec 09, 2014
Christmas is coming around quickly so who better than Noddy Holder and Slade to suggest you give a Sales & Operational Planning (S&OP) process to your business as a present. This Christmas song has been heard at Christmas every year since 1973! If…

RTM: An FMCG Distributor Is For Life: Not Just For Christmas

Dave Jordan Thu, Dec 04, 2014
Ok, so maybe not for life but FMCG Distributors will have a significant impact on your sales performance, probably your personal bonus and therefore your CEO career! How have you treated them this year? Were they the usual pain in the proverbial -…

(FMCG) Friendly Man Carrying Gifts & (RTM) Reindeer To Market

Dave Jordan Tue, Dec 02, 2014
Client:    Santa Claus aka Father Christmas, Kris Kringle, St Nick Market: Most of the World Scope: Reindeer To Market (RTM) Distribution Deliverable: Evaluation of RTM against sector benchmarks Summary of Evaluation Click here to enlarge   The…

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