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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Yes, you can work in an FMCG Supply Chain and have a sense of humour

Dave Jordan Mon, Jan 24, 2011
Frankly, if you do not have a sense of humour you will be lost in the Supply Chain. Seldom recognised, under paid, under graded, under stress and most of all, misunderstood. The only real fun is reading the sales force accuracy figures and the…

FMCG International Key Accounts (IKA) and Traditional Trade (TT)

Dave Jordan Tue, Jan 18, 2011
I regularly see headlines about how much the IKA sector has suffered in the recession. Expansion plans curtailed; fewer stores opening; CEE not a boom town now etc etc. The ongoing recession has delayed the onward march of the IKA and I think that…

Top 10 Signs Your Route To Market Distribution Programme Worked!

Dave Jordan Fri, Jan 14, 2011
So you evaluated your distribution network and wait to see the promised results? What changed? You are selling more volume - no, not sales in but real Sales Out – and your bottom line looks far healthier. Your Distributors bring well thought-out and…

What has S&OP ever done for us? The role of the CEO

Michael Thompson Tue, Jan 04, 2011
We have started a debate about S&OP - “What has S&OP ever done for us?”. Our protagonists are REGINALD, the CEO of a multinational FMCG company and JACEK the new Head of Supply Chain Development at the same company. Both do not believe that S&OP is…

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