So you evaluated your distribution network and wait to see the promised results? What changed?
- You are selling more volume - no, not sales in but real Sales Out – and your bottom line looks far healthier.
- Your Distributors bring well thought-out and financially sound volume generating ideas that you adopt.
- Growth from the Traditional Trade channel is higher than in International Key Accounts.
- You don’t have crisis meetings with Distributors
- Distributor operations are firmly linked into your S&OP process.
- Your stock levels and charge on working capital are lower and stay low.
- Your sales teams say good things about your Distributors.
- You have more time for real value added work, e.g. directing Sales instead of fire-fighting.
- Distributors reach targets, take their reward and say “thank you”. They may even suggest a more stretching reward scheme!
- You get home early to see the kids at night!
What are you waiting for?