Route to Market & Supply Chain Blog
Welcome to our blog!
We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.
Your Guide to Consumer & Market Mapping to Improve RtM Strategy for Sales Growth
Ross Marie Thu, Oct 04, 2018
Welcome to Step 2 of the 20 Steps to Route to Market Excellence. You can read more about the overall model and the steps I have already discussed here:. The second step is ‘Consumer & Market Mapping’. This is where you will review how you are…
The FMCG Leaders Guide to Route to Market Strategy & Execution in 20 Steps
Ross Marie Wed, Sep 19, 2018
Wouldn’t it be great if someone developed and shared a step by step model detailing how to build and improve route to market execution, sales execution and trade marketing strategic and operational plans? After 20 years in RtM and after working with…
Case Study: FMCG (Friendly Man Carrying Gifts) RTM (Reindeer To Market)
Dave Jordan Wed, Dec 07, 2016
Client : Santa Claus aka Father Christmas, Kris Kringle, St. Nick or simply Santa Market: A large part of the World Scope: FMCG Reindeer Route To Market Distribution Deliverable: Evaluation of RTM against sector benchmarks In summary, this Enchange…
