Client : Santa Claus aka Father Christmas, Kris Kringle, St. Nick or simply SantaMarket: A large part of the World
Scope: FMCG Reindeer Route To Market Distribution
Deliverable: Evaluation of RTM against sector benchmarks
In summary, this Enchange project delivered:
- A detailed evaluation of the Christmas RTM deployment highlighting strengths and weaknesses.
- A grading of each core element in terms of capability to deliver the presents in comparison to benchmarks.
- A framework development plan for parents and Santa Claus.
- A clear business case for the continuation of Christmas.
We would like to thank Mr. S. Claus for allowing us the opportunity to evaluate this important Reindeer To Market network. The network is in very good condition and we wish him every success on the 25th December.
Give your FMCG business a Christmas present and evaluate your Friendly Man Carrying Gifts (FMCG) Reindeer To Market (RTM) network. Need help with your RTM deployment? Click here and we will give you a call.
Santa image courtesy of stock images at freeditialphotos.net
Other seasonal Yo Ho Ho posts:* Santa & Opening Presents - Why S&OP is Invaluable at Christmas
* The Twelve Days of Supply Chain