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Route to Market & Supply Chain Blog

Case Study: FMCG (Friendly Man Carrying Gifts) RTM (Reindeer To Market)

Posted by Dave Jordan on Wed, Dec 07, 2016

Client :         Santa Claus aka Father Christmas, Kris Kringle, St. Nick or simply Santa

Market:        A large part of the World

Scope:          FMCG Reindeer Route To Market Distribution

Deliverable: Evaluation of RTM against sector benchmarks

table xmas.png

In summary, this Enchange project delivered:

  • A detailed evaluation of the Christmas RTM deployment highlighting strengths and weaknesses.
  • A grading of each core element in terms of capability to deliver the presents in comparison to benchmarks.
  • A framework development plan for parents and Santa Claus.
  • A clear business case for the continuation of Christmas. 

We would like to thank Mr. S. Claus for allowing us the opportunity to evaluate this important Reindeer To Market network. The network is in very good condition and we wish him every success on the 25th December.

Give your FMCG business a Christmas present and evaluate your Friendly Man Carrying Gifts (FMCG) Reindeer To Market (RTM) network. Need help with your RTM deployment? Click here and we will give you a call.

Santa image courtesy of stock images at freeditialphotos.net

                                               Other seasonal Yo Ho Ho posts:

FMCG_RTM_SUPPLY_CHAIN_HUMOUR.jpg* Santa & Opening Presents - Why S&OP is Invaluable at Christmas
* The Twelve Days of Supply Chain

Tags: FMCG, Christmas, Humour, Supply Chain, RTM

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