Route to Market & Supply Chain Blog

Trying to get the best out of distributors in some less developed markets is particularly challenging. The traditional non-key account trade is unstructured and characterised by very many players many of whom are opportunists and not interested in…

I regularly see headlines about how much the IKA sector has suffered in the recession. Expansion plans curtailed; fewer stores opening; CEE not a boom town now etc etc. The ongoing recession has delayed the onward march of the IKA and I think that…

So you evaluated your distribution network and wait to see the promised results? What changed? You are selling more volume - no, not sales in but real Sales Out – and your bottom line looks far healthier. Your Distributors bring well thought-out and…

In the past week I have met two Sales Directors from blue-chip FMCG companies to discuss an assessment review of their RTM network. Surprisingly, neither Director was interested and gave a remarkably aligned reason for this rejection. “All this does…

No. If this was true there would be no space on the beach as it would be full of CEE Producer Sales Directors. Leave the Marketing guys to enjoy the beach. Does your Distributor have a clear understanding of their potential universe? Small…

As the recession struggles on and governments continue to drip feed “corrections “ into national economies, e.g. VAT rises 19-24%, FMCG markets are spluttering. Discretionary spending is under tremendous pressure and items previously seen as simple…

FMCG producers seem far too ready to blame their Distributors when sales do not go to plan and targets are not met. However, it is not all their fault particularly if you are not clear on what is expected of them. To assist FMCG Producers to…

Dear Frustrated of FMCG Drinks, Thank you for your letter, which was a delight to read. Believe me; you are not alone in having such feelings and concerns. There is nothing worse than seeing the world’s greatest drinks salesman shining downand not…