Route to Market & Supply Chain Blog

In an earlier blog this year I covered the subject of Joint Business Planning. This particular blog came after a discussion with a fellow RtM professional and senior commercial manager. As a recap, this lady managed several markets in a region and…

At Enchange we have been delivering a lot of Cost to Serve (CTS) work for clients in the last few years. In all cases our work has resulted in considerable savings for clients. I thought now would be a good time to write about this very important…

I was talking to a fellow RtM professional at a recent event. The subject of Distributor performance came up. My colleague was clearly frustrated with the performance of her distributors – she managed several markets in a region. It transpired that…

In a number of articles this year I have covered many of the aspects of distributor selection and management. The challenge for many organisations, particularly multinationals, is to ensure a consistent application and execution of best practice. In…

In an earlier article and post, I covered the internal and external considerations related to distributor selection. I now want to focus on an increasingly important topic of the integration of online and offline distribution. This is a key issue in…

In an earlier article and post, I covered the internal and external considerations related to distributor selection. I now want to focus more on the distributor and how we make an assessment. We call this a Micro-Assessment. It involves spending…

In my last article and post I covered the topic of distribution performance, specifically the topic of Key Performance Indicators (KPIs) or Metrics. In our journey, we have now selected our Distributor, by considering what an ideal Model Distributor…

In my last article and post I covered the topic of distribution performance and how we establish the right processes and behaviours. I now want to address the topic of Key Performance Indicators (KPIs) or Metrics. Before I do this, a quick recap. In…

When we start the process of distributor selection, we need to be very clear about what we are looking for. A key question is this. What is our ideal Distributor Partner, or Model Distributor, we sometimes call them, and what do they look like?…

I am often asked what is the single most important thing that should be done after selecting a new distributor. Before I answer this question, let me recap the process of distributor selection. The three phases of Distributor Selection are: The…

A little bit of fun this week after the dreary focus on the UK General Election and England performances. Here comes the world's greatest drink sales guy! Summer is here and drinks producers across the globe will be battling for an increased share…

Recently I shared my methodology for the 20 Steps to Route to Market Excellence at the beginning of this blog series. You can read more about it here: The FMCG Leaders Guide to Route to Market Strategy & Execution in 20 Steps. The first step,…

Supply chain complexities are increasing. Shifting customer demands & habits, expanding business, and rising cost pressures are the key drivers for restructuring needs of your distribution networks. Customer demands are shifting rapidly. The share…

Over the last few months, I have shared the proven and successful Enchange approach, to find and develop FMCG Distributor Partners (DPs). We call this the Distributor Partner (DP) Development Programme. It is broken into 8 Modules. In my last post,…

Over the last few months, I have shared the proven and successful Enchange approach, to find and develop FMCG Distributor Partners (DPs). We call this the Distributor Partner (DP) Development Programme. We use this Programme to source new DPs, to…