Ever wondered what happens when a senior FMCG executive channels their inner Scrooge?

Meet Bergen Zee Roscoe, a man who believed:

“Margins first, humans later!”

He hated festive greetings. He hated distributor dinners.

And he especially hated hearing: “Let’s invest in RTM strategy.”

“Bah! Humbug!”

Until one night, everything changed…

The Ghost of FMCG Past

A ghost appeared holding a dusty sales ledger from 2020:

“Bergen, remember when you ignored distributor training? Your market share dropped faster than a poorly stacked pallet.”

Bergen grumbled but nodded.

✅ Lesson 1: Ignoring change costs more than embracing it.

The Ghost of FMCG Present

Next came a ghost with a sleek tablet showing real-time RTM dashboards:

“Your competitors are using data to optimise Distributor Performance. Meanwhile, your team is still emailing Excel sheets at midnight.”

Bergen squinted: “Real-time insights? Faster replenishment? Happier distributors?”

✅ Lesson 2: Digital tools aren’t expenses—they’re investments.

The Ghost of FMCG Future

Finally, a ghost in an electric delivery van whispered:

“Consumers demand sustainability. Distributors want partnership, not punishment. If you don’t adapt, your brand will vanish like yesterday’s promo stock.”

Bergen gulped.

✅ Lesson 3: The future belongs to those who care—about people, planet, and performance.

The next morning, Bergen shocked his team:

🎉 Joined the holiday call.

✅ Approved RTM upgrades.

📩 Sent thank-you notes to distributors (with emojis!).

Margins still mattered—but now so did relationships, data, and doing good business with a smile.

Moral of the story:

In FMCG, transformation isn’t about ghosts—it’s about listening, learning, and leading with agility.

👉 What’s your biggest FMCG lesson this year? Drop it in the comments!

👉 What is your suggestion for a better Ebenezer Scrooge anagram?