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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

FMCG S&OP: From Chaos to Cruise Control

Dave Jordan Wed, Jul 31, 2024
Once More Unto The Breach You could hear the groans around the room when the FMCG CEO announced to the company that they had decided to implement Sales & Operational Planning (S&OP). After months of prevarication and toing and froing, a decision had…

FMCG ABCD Stock Holding: Fast Food Lessons

Dave Jordan Tue, Jul 23, 2024
Do you want fries with that? People who work in fast food outlets – I really cannot bring myself to label them as restaurants – must have specific training in dealing with non-standard orders. Can you imagine the temptation to audibly groan when in…

Define Your Ideal Model Distributor: Key Steps for FMCG Success

Michael Thompson Thu, Jul 18, 2024
When we start the process of distributor selection, we need to be very clear about what we are looking for. A key question is this. What is our ideal Distributor Partner, or Model Distributor, we sometimes call them, and what do they look like?…

FMCG Leaders: How good is your S&OP? Take this test!

Dave Jordan Tue, Jul 16, 2024
Blinkers? While you are tackling the day to day routine of crises, meetings, strategy and more crises while fending off the results pressure from global/regional HQ, you can lose a grip on the reality of how your company is operating. Creeping…

Driving Performance Post-Distributor Selection: JBP & JAP

Michael Thompson Fri, Jul 12, 2024
I am often asked what is the single most important thing that should be done after selecting a new distributor. Before I answer this question, let me recap the process of distributor selection. The three phases of Distributor Selection are: The…

FMCG Drinks: Top 10 Summer Season Smash Hits

Dave Jordan Thu, Jul 11, 2024
A little bit of fun this week after the dreary focus on the UK General Election and England performances. Here comes the world's greatest drink sales guy! Summer is here and drinks producers across the globe will be battling for an increased share…

Distributor Selection: Mastering the Catalyst Phase

Michael Thompson Wed, Jul 03, 2024
The dictionary definition of a Catalyst is: An agent that provokes or speeds significant change or action. Using our A-B-C of Route to Market model, the Catalyst Phase is when we execute or as we sometime call it ‘How to Win’. For distributor…

FMCG S&OE: Tackling the Dreaded Month-End Sales Peak

Dave Jordan Wed, Jul 03, 2024
Too Little Too Late? Imagine Manchester City needing to score 5 goals in the last match of the season to win the English Premier League yet they do not start attacking with any intent until the 80th minute. Or the England cricket team needing to…

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