Route to Market & Supply Chain Blog
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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.
Practical Questions FMCG Leaders Should Ask When Reviewing Route to Market Performance?
Ross Marie Thu, Mar 21, 2024
Recently I shared my methodology for the 20 Steps to Route to Market Excellence at the beginning of this blog series. You can read more about it here: The FMCG Leaders Guide to Route to Market Strategy & Execution in 20 Steps. The first step,…
What are the Critical Success Factors for FMCG Market Entry?
Ross Marie Tue, Mar 19, 2024
What does Market Entry Mean? Market entry can take many forms, and often a company (e.g. FMCG Co.) will see its own brands present in a market (e.g. Market X), and then look at planning an official ‘Market ‘Entry’. Let’s look at some scenarios where…
Digital RtM & Supply Chain – 4 Data Points That Will Transform FMCG
Michael Thompson Thu, Mar 14, 2024
‘Digital transformation’ is becoming something of a cliché these days. There is no question that information technology and digital has improved supply chain operations. For example, given availability of the right data, materials and inventory…
3 Steps to Boost FMCG Sales
Michael Thompson Tue, Mar 12, 2024
A few months ago, I hurt my knee whilst running. It was a rather tame event but my knee was clearly injured. Failing to heal over the next few days I decided to visit an Osteopath who specialises in sports injuries. He informed me that I had an…
