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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

FMCG Shades of Greys: Parallel & Counterfeit Trade

Dave Jordan Wed, Feb 25, 2015
Probably sitting at number two in the most popular excuses offered when FMCG sales did not happen as planned is parallel or grey trade. Without doubt greys, “passing off” and counterfeits can have an impact on FMCG sales but I was surprised how they…

FMCG SKU Complexity E-book: Free Download

Dave Jordan Wed, Feb 18, 2015
The English dictionary lists the definition of complexity as “the state or quality of being intricate or complicated: an issue of great complexity”. Wikipedia defines complexity in great detail and starts with “In general usage, complexity tends to…

Free FMCG Route to Market Improvement E-book

Dave Jordan Wed, Feb 11, 2015
Do you need to improve the availability of your products in the Traditional Trade? Do you know the strengths and weaknesses of your distributor network? Do you know what really happens after your products leave the warehouse? Is your network managed…

FMCG: Free Sales & Operational Planning (S&OP) e-Book

Dave Jordan Wed, Feb 04, 2015
Whether your deployment of Sales & Operational Planning (S&OP) is as solid as fine old Cheddar or is more like Emmental after a rodent rampage, you will benefit from this free e-book. The Enchange S&OP e-book tells you what S&OP is, what S&OP does,…

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