Supply Chain Blog

FMCG Route To Market – Ignoring it is Madness

Posted by Dave Jordan on Tue, Oct 25, 2011

We are now into the final quarter of the year. Very few companies will be cruising along nicely and looking forward to the year-end results. If you did not review your Route To Market Distribution network and tasted sustainable success then some would describe this as “madness”!

With due reference to the original lyrics by Madness Reaching salestarget

FMCG, Pharma too
Salesmen not sure what to do
Stretching targets to be met
No sales bonus do they get.
Distribution is a mess
Though some do try to impress
What we try always fails
What’s to be done to raise sales?

Oh, what poor sales we had
With our sales team going mad
Then we found a tool
Showing how to change the rules
What poor sales we had
Distributors weren’t all bad
Now we know the ways
To raise the volume of their sales.

Investing in a full review
Use a tool to check, we do
Evaluating every one
A short project and it’s done.
Now we know who’s good and bad
Focussed effort can be had
Helping them achieve their best
Soon to take share from the rest.

Oh, what poor sales we had
With our sales team going mad
Then we found a tool
Showing how to change the rules
What poor sales we had
Distributors weren’t all bad
Now we know the ways
To raise the volume of their sales.

Now we win in RTM
Competitors, all of them
Struggle now to make the grade
Thanks to changes that we made.
Route To Market, sorted out
We know what it’s all about
Work with partners; win the cup
Back on track and sales are up.

Oh, what poor sales we had
With our sales team going mad
Then we found a tool
Showing how to change the rules
What poor sales we had
Distributors weren’t all bad
Now we know the ways
To raise the volume of their sales.

Route To Market, Route To Market, Route To Market
Route To Market, Route To Market, Route To Market.

I hope you enjoyed singing along. You might also like to tune in to these other supply chain creations:

 

Image credit: HikingArtist.com


Tagss: FMCG, Route to Market, Dave Jordan, Humour, Traditional Trade, Distribution