---
title: RtM & Supply Chain Blog  | Doing Business in Africa (3)
description: Doing Business in Africa | Enchange is an international supply chain & RtM consultancy. Learn more about our 20 Step to RtM Excellence methodology and find useful resources to improve your supply chain operations. (3)
image: //supplychain.enchange.com/Portals/85647/images/S&OP%20teamwork%20and%20sales%20forecasting-resized-600.JPG
---

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# Route to Market & Supply Chain Blog

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## [Africa, the World Cup, & Supply Chain – what’s the connection?](https://supplychain.enchange.com/bid/24657/Africa-the-World-Cup-Supply-Chain-what-s-the-connection)

 Michael Thompson Tue, Jun 15, 2010

 Well it has finally started. The world cupis here. And Africa is centre stage again in the collective conscious of the world. Not since the G8 summit in July 2008 has the world turned its attention to Africa; too often the forgotten continent.…

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