Route to Market & Supply Chain Blog
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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.
S&OP (Sails & Operational Planning) – Defining Customer Service
Michael Thompson Mon, Aug 02, 2010
We finally got going (sailing that is) yesterday when the wind dropped to a breezy Force 4 on the beam (that’s from the side) - wonderful sailing weather. And it was marvellous – whizzing along at 7-8 knots. Mind wandering territory again ...…
SKU Proliferation and its’ effect on your FMCG Customer Service
Dave Jordan Tue, Jun 22, 2010
Sku's sneak onto price lists when nobody is looking. Sales & Marketing colleagues like launches with lengthy lists of skus; different flavours, different sizes, different colours. How many shelf facings do they want? How do these decisions get…
