--- title: FMCG CEO appears on Supply Chain Mastermind description: FMCG CEO is less than a Mastermind on his chosen specialist subject of Supply Chain. image: https://supplychain.enchange.com/hs-fs/file-46599214-jpg/blog_images/ceo_mastermind_sc_quiz-resized-600.jpg --- [Login](https://www.enchange.com/login/) - - - - [![Enchange](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/logo.png)](https://www.enchange.com/) # Route to Market & Supply Chain Blog # FMCG CEO appears on Supply Chain Mastermind Posted by Dave Jordan on Thu, Jun 13, 2013 - [Tweet](https://twitter.com/share) Cue the [famously ominous theme music, "Approaching Menace" by the British composer Neil Richardson.](http://en.wikipedia.org/wiki/Mastermind_%28TV_series%29) A hushed, shadowy, darkened studio. Contestant number one leaves his competitors in the dark and walks in a moving beam of light to the famous black leather chair. One harsh spotlight focussed on the face of a nervous FMCG CEO. ![CEO_Supply Chain _Quiz](https://supplychain.enchange.com/hs-fs/file-46599214-jpg/blog_images/ceo_mastermind_sc_quiz-resized-600.jpg?width=110&height=81&name=ceo_mastermind_sc_quiz-resized-600.jpg)Magnus: Please state your name, occupation and specialist subject. CEO:  Arnold Businessman, FMCG Company CEO and my specialist subject is the extended Supply Chain. Magnus:  You have 2 minutes starting from now. Magnus: What is the prime Supply Chain business planning tool in your company? CEO: The expensive ERP IT package. Magnus: [No, it is Excel spreadsheets.](http://bit.ly/dpdIZe) Magnus: How many SKU’s does your business have? CEO:  157 Magnus: No, 454 including promotions. Magnus: Is your forecast accuracy based on volume, value, brand or sku? CEO: Volume. Magnus: Correct answer but actually wrong in practice. Magnus: When monthly sales figures are poor, does the sales team takes responsibility? CEO: Pass. Magnus: [Yes, pass the buck. I will accept your answer.](http://bit.ly/eeldjV) Magnus: Do multiple warehouse storage locations affect overall inventory levels? CEO: No. Magnus: Incorrect, they do and upwards. Magnus: Who has overall responsibility for S&OP process quality? CEO:[ It is a Supply Chain problem](http://www.enchange.com/services/supply-chain-change/sales-and-operational-planning). Magnus: No, you do. Magnus:  What is your Customer Service Level? CEO: 98%. Magnus: Correct, but…. Magnus: Is this figure based on orders or stock availability? CEO: Pure orders. Magnus: Incorrect, orders are manipulated to sell what is available. Magnus: Which team is responsible for On Shelf Availability? CEO: Sales Magnus: Incorrect, the S&OP team. Magnus: [Will you still have a BEEP BEEP BEEP BEEP – I’ve started so I’ll finish - job at the end of this show?](hhttp://supplychain.enchange.com/bid/56074/FMCG-Brewing-Pharma-CEO-Performance-Appraisal) CEO: Yes. Magnus: Pass. Magnus: At the end of that round Mr. Businessman you have scored 3 correct results and I had 1 pass. Thank you. Polite applause as the CEO heads back to his seat with head bowed and rightly so. His big chance of Supply Chain TV fame blown apart in the space of 2 awkward minutes. Arnold can try again next year but in the meantime for the sake of the company and his career he should get far closer to the [Supply Chain related realities within his FMCG Company.](http://www.enchange.com/) Cue Approaching Menace once more……... *Image courtesy of artur84 at [freedigitalphotos.net](http://www.freedigitalphotos.net/images/Other_Metaphors_and__g307-Question_Mark_p161333.html)*   Tags: [FMCG](https://supplychain.enchange.com/topic/fmcg), [Dave Jordan](https://supplychain.enchange.com/topic/dave-jordan), [CEO](https://supplychain.enchange.com/topic/ceo), [ERP/SAP](https://supplychain.enchange.com/topic/erp-sap), [Supply Chain](https://supplychain.enchange.com/topic/supply-chain), [S&OP](https://supplychain.enchange.com/topic/sop) ### Subscribe Here! ## Implementation Guide - 20 Steps to RtM Excellence [![cta-20-steps-implementation-guide-1](https://supplychain.enchange.com/hs-fs/hubfs/cta-20-steps-implementation-guide-1.png?width=336&name=cta-20-steps-implementation-guide-1.png)](https://supplychain.enchange.com/implementation-guide-to-20-steps-to-route-to-market-excellence) ## RtM Distributor Assessment Tool [![rtm-distributin-assessment-tool-enchange](https://supplychain.enchange.com/hs-fs/hubfs/rtm-distributin-assessment-tool-enchange.png?width=336&name=rtm-distributin-assessment-tool-enchange.png)](https://supplychain.enchange.com/analyse-the-performance-of-your-distributors---free-route-to-market-assessment-form) ## Distributor Assessment Guide [![distributor assessment guide-2](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/distributor%20assessment%20guide-2.webp)](https://supplychain.enchange.com/distributor-assessment-guide) ## 3rd Degree Partnership Guide [![3rd degree partnership download](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/3rd%20degree%20partnership%20download.webp)](https://supplychain.enchange.com/implementing-third-degree-partnerships-guide) ## Indirect Distribution: FMCG  Distributors vs. Wholesalers [![cta_ditributor-wholesale-download_sidebar](https://supplychain.enchange.com/hs-fs/hubfs/cta_ditributor-wholesale-download_sidebar.png?width=336&name=cta_ditributor-wholesale-download_sidebar.png)](https://supplychain.enchange.com/indirect-distribution-fmcg-distributors-vs.-wholesalers) ## 8 Steps to Drive Distributor Excellence ![cta-8-steps-distributor-excellence](https://supplychain.enchange.com/hs-fs/hubfs/cta-8-steps-distributor-excellence.png?width=336&name=cta-8-steps-distributor-excellence.png)   [![awrad](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/Supply-Chain-transparent_216px.png)](http://blog.feedspot.com/supply_chain_blogs/) ### Connect with Enchange Online ### Posts by Topics - 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