--- title: "SKU Complexity E-book: Free Download" description: Download the free E-book to understand and manage your FMCG, Drinks SKU complexity. image: https://supplychain.enchange.com/hs-fs/file-15792468-jpg/blog_images/sku_ebook_cta_netsize_copy-resized-600.jpg --- [Login](https://www.enchange.com/login/) - - - - [![Enchange](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/logo.png)](https://www.enchange.com/) # Route to Market & Supply Chain Blog # SKU Complexity E-book: Free Download Posted by Dave Jordan on Wed, May 09, 2012 - [Tweet](https://twitter.com/share) The English dictionary lists the definition of complexity as *“the state or quality of being intricate or complicated: an issue of great complexity”*. Wikipedia defines complexity in great detail and starts with *“In general usage, complexity tends to be used to characterize something with many parts in intricate arrangement”*. Sales and Marketing people define SKU complexity as ‘those items vitally important to the future of the company, the country and possibly the global economy”. Supply Chain people define SKU complexity as *“what Sales and Marketing insist on to make our lives difficult.”* Based on our work with many blue-chip companies we have produced an E-book which may help you understand and manage SKU complexity in your FMCG, Brewing or Pharmaceutical Supply Chains.  [![SKU EBook CTA Netsize copy resized 600](https://supplychain.enchange.com/hs-fs/file-15792468-jpg/blog_images/sku_ebook_cta_netsize_copy-resized-600.jpg?width=346&height=338&name=sku_ebook_cta_netsize_copy-resized-600.jpg)](https://supplychain.enchange.com/sku-complexity-ebook-free-download/Default.aspx) Tags: [SKU](https://supplychain.enchange.com/topic/sku), [Dave Jordan](https://supplychain.enchange.com/topic/dave-jordan), [Performance Improvement](https://supplychain.enchange.com/topic/performance-improvement), [KPI](https://supplychain.enchange.com/topic/kpi), [Cost Reduction](https://supplychain.enchange.com/topic/cost-reduction) ### Subscribe Here! ## Implementation Guide - 20 Steps to RtM Excellence [![cta-20-steps-implementation-guide-1](https://supplychain.enchange.com/hs-fs/hubfs/cta-20-steps-implementation-guide-1.png?width=336&name=cta-20-steps-implementation-guide-1.png)](https://supplychain.enchange.com/implementation-guide-to-20-steps-to-route-to-market-excellence) ## RtM Distributor Assessment Tool [![rtm-distributin-assessment-tool-enchange](https://supplychain.enchange.com/hs-fs/hubfs/rtm-distributin-assessment-tool-enchange.png?width=336&name=rtm-distributin-assessment-tool-enchange.png)](https://supplychain.enchange.com/analyse-the-performance-of-your-distributors---free-route-to-market-assessment-form) ## Distributor Assessment Guide [![distributor assessment guide-2](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/distributor%20assessment%20guide-2.webp)](https://supplychain.enchange.com/distributor-assessment-guide) ## 3rd Degree Partnership Guide [![3rd degree partnership download](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/3rd%20degree%20partnership%20download.webp)](https://supplychain.enchange.com/implementing-third-degree-partnerships-guide) ## Indirect Distribution: FMCG  Distributors vs. Wholesalers [![cta_ditributor-wholesale-download_sidebar](https://supplychain.enchange.com/hs-fs/hubfs/cta_ditributor-wholesale-download_sidebar.png?width=336&name=cta_ditributor-wholesale-download_sidebar.png)](https://supplychain.enchange.com/indirect-distribution-fmcg-distributors-vs.-wholesalers) ## 8 Steps to Drive Distributor Excellence ![cta-8-steps-distributor-excellence](https://supplychain.enchange.com/hs-fs/hubfs/cta-8-steps-distributor-excellence.png?width=336&name=cta-8-steps-distributor-excellence.png)   [![awrad](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/Supply-Chain-transparent_216px.png)](http://blog.feedspot.com/supply_chain_blogs/) ### Connect with Enchange Online ### Posts by Topics - 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