--- title: "What an RTM Assessment can achieve: FMCG, Brewing, Pharma" description: RTM improvements in FMCG, Tobacco, Brewing, Pharma and other sectors image: https://supplychain.enchange.com/hs-fs/file-15783878-jpg/blog_images/cta_rtm_in_cee_2nd_edition_small_0.02.jpg --- [Login](https://www.enchange.com/login/) - - - - [![Enchange](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/logo.png)](https://www.enchange.com/) # Route to Market & Supply Chain Blog # What an RTM Assessment can achieve: FMCG, Brewing, Pharma Posted by Dave Jordan on Wed, Mar 14, 2012 - [Tweet](https://twitter.com/share) Just a short blog today for a little bit of fun but with a serious message. If you have not studied your Route To Market (RTM) deployment recently then now would be a good time. What was appropriate even a few short years ago can be wholly out of line with the current market dynamics. You could be aiming too much resource at a reducing target and not enough where markets are growing. The overall effects of spending time and money on your RTM are increased sales and market share. The return on investment for a short study would be rapid and in the region of several hundred % yet not everyone takes the step of requesting [subject matter expert help.](https://supplychain.enchange.com/route-to-market-improvement-e-book-2nd-edition/) So, depending on what sector you are in an RTM assessment and subsequent action plan would provide something different but all in the same onwards and upwards direction. Some examples of what can be archived: **Wine** – uncork your increased sales and market share **Soft drinks** – put the fizz back in your business **Beer** – don’t let your sales go flat **Liquor** – lift your spirits **Pharma** – cure your sales issues **Detergents** – clean up the market **Tyres** – accelerate ahead of the competition **Chocolate** – take a bite out of competition **Dairy** – let the cream rise to the top **Bakery** – increase your slice of the market **Electronics** – amplify your sales **Telecoms** – ring the changes **Cosmetics** – smooth out your sales pattern **Tobacco** – set the market alight If you think of more please comment on the blog. [![RTM Ebook](https://supplychain.enchange.com/hs-fs/file-15783878-jpg/blog_images/cta_rtm_in_cee_2nd_edition_small_0.02.jpg?width=339&height=234&name=cta_rtm_in_cee_2nd_edition_small_0.02.jpg)](https://supplychain.enchange.com/route-to-market-improvement-e-book-2nd-edition/) Tags: [Route to Market](https://supplychain.enchange.com/topic/route-to-market), [Dave Jordan](https://supplychain.enchange.com/topic/dave-jordan), [Traditional Trade](https://supplychain.enchange.com/topic/traditional-trade), [Distribution](https://supplychain.enchange.com/topic/distribution), [RTM Assessment Tool](https://supplychain.enchange.com/topic/rtm-assessment-tool) ### Subscribe Here! ## Implementation Guide - 20 Steps to RtM Excellence [![cta-20-steps-implementation-guide-1](https://supplychain.enchange.com/hs-fs/hubfs/cta-20-steps-implementation-guide-1.png?width=336&name=cta-20-steps-implementation-guide-1.png)](https://supplychain.enchange.com/implementation-guide-to-20-steps-to-route-to-market-excellence) ## RtM Distributor Assessment Tool [![rtm-distributin-assessment-tool-enchange](https://supplychain.enchange.com/hs-fs/hubfs/rtm-distributin-assessment-tool-enchange.png?width=336&name=rtm-distributin-assessment-tool-enchange.png)](https://supplychain.enchange.com/analyse-the-performance-of-your-distributors---free-route-to-market-assessment-form) ## Distributor Assessment Guide [![distributor assessment guide-2](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/distributor%20assessment%20guide-2.webp)](https://supplychain.enchange.com/distributor-assessment-guide) ## 3rd Degree Partnership Guide [![3rd degree partnership download](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/3rd%20degree%20partnership%20download.webp)](https://supplychain.enchange.com/implementing-third-degree-partnerships-guide) ## Indirect Distribution: FMCG  Distributors vs. Wholesalers [![cta_ditributor-wholesale-download_sidebar](https://supplychain.enchange.com/hs-fs/hubfs/cta_ditributor-wholesale-download_sidebar.png?width=336&name=cta_ditributor-wholesale-download_sidebar.png)](https://supplychain.enchange.com/indirect-distribution-fmcg-distributors-vs.-wholesalers) ## 8 Steps to Drive Distributor Excellence ![cta-8-steps-distributor-excellence](https://supplychain.enchange.com/hs-fs/hubfs/cta-8-steps-distributor-excellence.png?width=336&name=cta-8-steps-distributor-excellence.png)   [![awrad](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/Supply-Chain-transparent_216px.png)](http://blog.feedspot.com/supply_chain_blogs/) ### Connect with Enchange Online ### Posts by Topics - 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