Route to Market & Supply Chain Blog
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How One FMCG Leader Turned Humbug Into High Performance
Michael Thompson Thu, Dec 18, 2025
Ever wondered what happens when a senior FMCG executive channels their inner Scrooge? Meet Bergen Zee Roscoe, a man who believed: “Margins first, humans later!” He hated festive greetings. He hated distributor dinners. And he especially hated…
