Route to Market & Supply Chain Blog
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FMCG Leadership Blame Tennis: Lost/missed sales?
Dave Jordan Fri, Apr 25, 2025
First Serve Recently, I witnessed an intense Grand Slam match of blame tennis recently in the board room of a popular FMCG multinational. The intensity and aggression on display presented a mental image of a tennis match with John McEnroe, Ilie…
FMCG: Operations, Sales & Cash Flow Struggles
Dave Jordan Thu, Apr 10, 2025
Feeling good? On a daily basis the amount of care we give to the human body is remarkably little. When you are feeling good the best the body can hope for is a shower, a brush of the teeth and a slap of moisturiser. What else? Haircut and manicure…
FMCG Stock Shrinkage: Where are you leaking cash?
Dave Jordan Thu, Apr 03, 2025
Shrinkage? The term 'shrinkage' covers a multitude of possibilities e.g. damage, theft, administration errors and even variable supplier integrity. All these and more inevitably lead to missing stock, extra cost and ultimately, poor Customer…