Route to Market & Supply Chain Blog
Welcome to our blog!
We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.
When Should We Review Our FMCG RtM Model
Ross Marie Wed, Jun 14, 2023
What is a Route to Market Model (RtM)? An RtM model is a set of commercial capabilities that focus on how to get goods/services to target customers effectively. It must encompass the following: Trade Coverage - Maximise availability in target…
5 Actions to Reignite your FMCG RtM & Drive Sales Now
Ross Marie Wed, Jun 07, 2023
The Age-Old Sales Question The End of Q2 is in sight. We have stuck to our plan, and we have faith. We have executed in the field, at least we think we have. We are managing our trade partners well, or so we have been told. The numbers are coming…
15 Essentials to Drive FMCG Distribution & Execution
Ross Marie Fri, Jun 02, 2023
How Do We Increase FMCG Sales? We have developed a methodology over the last 30 years, which gives a step-by-step approach to ensuring that each element of the front-end distribution strategy is laser-focused on delivering excellence in FMCG RtM…
