Route to Market & Supply Chain Blog

Please bear with me for a while on this one; I will get to the Supply Chain stuff eventually. Do you know that on average 85% of a sample of expectant mothers suffer food cravings during pregnancy? Apparently, the top 5 must-haves are: Pickles 5% -…

Arguably the most important element to any Route to Market strategy for a consumer goods company is their Distribution Strategy. Very often, when results are not coming in, the distributors get the blame and may even be replaced. Too often, their…

On a daily basis the amount of care we give to the human body is remarkably little. When you are feeling in good shape, the best the body can hope for is a good wash, a brush of the teeth and a slap of moisturiser. What else? Haircut, skin peel and…

Ok, I admit it, I started my career as an R&D scientist-type developing FMCG products for the European and Middle Eastern markets. I was actually using my chemistry qualification in industry, which is an opportunity not everyone receives after…

I am going to continue with some sporting analogies, as I did in my last blog, Route to Market Roles and Avoiding Square Pegs in Round Holes. There are many common areas across many sports, but there is at least one specific area of sport that…

A colleague who works for a global multinational in a large African market has asked an interesting question, which also points to a wider issue across the Route to Market function. I feel it is worth sharing as a topic of discussion. The question…

“Insanity: doing the same thing over and over again and expecting different results.” Albert Einstein. I think most of us will be pleased to see the back of 2020. COVID 19 has changed the way we have had to live and work and anybody who thinks they…