Route to Market & Supply Chain Blog
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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.
Digital in FMCG Route to Market is Much More than an Online Ordering Platform
Ross Marie Tue, May 19, 2020
This is such an important issue, and over the last number of weeks, I have been asked about it frequently. Digital and online ordering has played a key role in many markets for some time in RtM strategy and execution. In many cases its applicability…
How to Formulate a Winning Distribution Strategy Fit for the Covid-19 World
Ross Marie Wed, May 13, 2020
Assessing your distribution options is one of the most important elements of any Route to Market strategy. Choosing the wrong distribution strategy, although often not evident in the short term, can cripple a company’s long-term growth, and ability…
