Route to Market & Supply Chain Blog
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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.
How to Build a Competition Slaying FMCG Route to Market Strategy
Ross Marie Thu, Oct 25, 2018
Welcome to my blog series on the 20 Steps to Route to Market Excellence model. The purpose of this model is to assist and guide consumer goods professionals when they are putting together their strategic and operational plans to tackle their Route…
Essential Competitor Analysis Tips to Improve Route to Market Strategy and Execution in FMCG
Ross Marie Thu, Oct 18, 2018
Over the last number of weeks, I have been writing a blog series on my 20 Steps to Route to Market Excellence model. You can read more about the the steps I have already discussed here. My goal is to provoke business leaders in the Fast Moving…
Distributor Assessment Essentials to Deliver Sales Growth and Improve RtM Strategy
Ross Marie Fri, Oct 12, 2018
Welcome to Step 3 of the 20 Steps to Route to Market Excellence. You can read more about the overall model and the steps I have already discussed here. The third step is ‘Distributor Assessment’. Whether you are looking to build a RtM strategy from…
Your Guide to Consumer & Market Mapping to Improve RtM Strategy for Sales Growth
Ross Marie Thu, Oct 04, 2018
Welcome to Step 2 of the 20 Steps to Route to Market Excellence. You can read more about the overall model and the steps I have already discussed here:. The second step is ‘Consumer & Market Mapping’. This is where you will review how you are…
