Route to Market & Supply Chain Blog

Christmas is coming around faster than ever and who better than Noddy Holder and Slade to celebrate Sales & Operational Planning (S&OP). This festive song has been heard at Christmas every year since 1973! If you have been living in a cave on a…

Dear Father Christmas,, I have been a very good FMCG CEO this year, I promise. If you want, you can check with my colleagues and shareholders. They know how good I have been this year. Apart from the out of stocks of course, oh and the little…

“Dashing through the snow In a one horse open sleigh…” How many of you started to sing then? Yes, the festive period is fast approaching and the biggest and best supply chain in the world is almost ready to activate. This is always the most…

Ok, so you are unlikley to see this on a car bumper sticker but FMCG Distributors will have a significant impact on your sales performance, probably your variable pay bonus and therefore your CEO aspirations! How have you treated your Distributors…

Hooray! Many supermarket chains now sell imperfect or misshapen fruit and vegetables at a discount. As you may know I am a big fan of buying this type of food as taste has nothing to do with shape based on my massive culinary knowledge. Whether my…

The definition of celebrity is a famous person, VIP, very important person, personality, name, big name, famous name, household name, star, superstar, celebutante, leading light, giant, great, master, guru. In that case why do I only know 3 people…