Route to Market & Supply Chain Blog
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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.
How to Digitise Last-Mile Beverage Sales in Africa
Michael Thompson Thu, Oct 23, 2025
Your cold room is full, but the shelf is empty. Your team “closed the route,” yet out-of-stocks persist in key outlets. If this sounds familiar, it’s time to digitise the informal trade—where the real volume of Brewing & Beverage distribution in…
Winning Africa’s Drinks Aisle: Distributor Performance Playbook
Michael Thompson Mon, Oct 20, 2025
If your beer is cold but your sales are luke-warm, the gap isn’t in the fridge, it’s in your route to market. Across Africa, Brewing & Beverage distribution rewards those who match the right Distributor Partner to the right micro-market. Here’s a…
Unlocking Growth: 5 RtM Priorities for Vietnam’s FMCG Sector
Michael Thompson Fri, Oct 17, 2025
At Enchange we have worked in SE Asian markets for many years. It is fair to say that the Route to Market landscape and challenges in these markets have dramatically changed in the last number of years. Furthermore, the pace of change is…
Unlocking Africa: Winning RTM Strategies for FMCG Growth
Michael Thompson Fri, Oct 17, 2025
Africa is not one market—it’s 54. Yet many FMCG companies still treat it as a monolith. If you're serious about growth in Africa, it's time to rethink your approach. Africa’s consumer base is young, urbanising fast, and increasingly brand-conscious.…
