Supply Chain Blog

FMCG Beer Brewers, here comes the sun. Is your RTM ready?

Posted by Dave Jordan on Thu, Jun 20, 2013

 

The sun is out and the sky is blue so what drink waits for you? Beer producers rely on the sun to drive sales and produce a distinct pull along the supply chain but how many will win the market place battle? Certainly, if they are not ready for the worlds greatest drinks salesman then they are in for a flat summer.

A short Beatles song modified to suit the beer business should have you singing along but will you actually take action and get your creaking RTM sorted?  Click to find out how and do it now!

Here comes the sun (doo doo doo doo)
Finally the sun, and I pray
You sell right

Beer maker, do your sales still feel like its winter?
Beer maker, you need to change and that is clear
Here comes the sun
Finally the sun, and I pray
You sell right


Beer maker, you have many stock out failures
Beer maker, your RTM is very poor, I fear

Here comes the sun
Finally the sun, and I pray
You sell right

beer_rtm_summer sunSun, sun, sup, beer flows
Sun, sun, sup, beer flows
Su
n, sun, sup, beer flows
Sun, sun, sup, beer flows
Sun, sun, sup, beer flows

 

 

Beer maker, take a good look at your network
Beer maker, you know its not been done for years                    
Here comes the sun
Finally the sun, and I pray
You sell right

Here comes the sun
Finally the sun, and I pray

You sell right
You sell right

Check out the original Beatles song.

Image courtesy of Danilo Rizzuti at freedigitalphotos.net

Tagss: FMCG, Route to Market, Dave Jordan, Traditional Trade, Distribution, RTM Assessment Tool