Route to Market & Distribution in CEE - A Down to Earth Review, 2nd Edition
An overview of the typical FMCG RtM and distribution challenges in CEE. Practical, hands-on advice to FMCG Producers on how to improve their distribution operations in CEE and in developing markets.
- Troble choosing the right distributor?
- Lack of communication?
- Overstocked warehouses?
- Unrealistic demand forecast?
- Not sure how your business can support RtM?