Supply Chain Blog

FMCG Planning: If you like chocolate, now is the time!

Posted by Dave Jordan on Wed, Jan 11, 2017

Overeaten chocolate during the holidays but still want some more? Get yourself and a large blue IKEA bag down to your local supermarket as chocolate is heavily discounted. Easter is not far away this year so why not save a little cash and stock up now - use by dates permitting, of course!

Post Christmas I have been taking a look at International Key Account retailers and seeing how they are coping in the continuing economic squeeze. One question came to mind after seeing well over 20 outlets of various retailers. What do they all do with all that chocolate and other Christmasy confectionery?

Planning Chocolate Sale The same scenario is also present after Easter. Shelf after shelf and gondola after gondola of seasonal chocolate in all sorts of formats, shapes and sizes. Not simple packaging either and it must cost a fortune to pack a 15cm tall chocolate Santa or rabbit into a multi-coloured coffret. To be fair it is not just one manufacturer who has suffered a forecasting blip, every major name chocolate producer appears unable to get it right. For all of them Christmas must be a peak period and one that can make or break the year-end results and with no time left to remedy any sales deficit. Similarly, the timing can also place an un-provisioned hole in Q1 numbers even before you have taken down the decorations.

Of course, nobody wants to disappoint consumers and run out of stock at those peak periods but how can they afford the apparent over-stocking? If the goods are on consignment or “sale or return" then I can perhaps understand why retailers let displays hang around for several weeks. Even then I doubt the retailers would relish wasting valuable sales space on Easter themed chocolate into June and beyond.

Considering the power retailers have over producers I do not understand why stock is allowed to gather dust on shelves. Certainly, for many foodstuffs the listing contracts will contain clauses to withdraw stocks but usually only when the sell-by date approaches or off-take is ridiculously low.

What is the destiny of chocolate Santas and bunny rabbits after the sell-by date arrives? You cannot do much with it, can you? You cannot send it to a sink market in another country and with the vast majority of edibles you cannot recycle the stuff into fresh production as you could with washing powder, for example. If you have to write-off stock you have to pay to have it destroyed professionally and you frequently have to pay VAT on the stock value as if it was a sale.

Whatever the destiny of all that yummy chocolatey goodness, it is indicative of a lack of rigour in forecasting and/or sales expectations. Diverting some investment from stock that does not sell into taking a long, hard look at your Sales & Operational Planning (S&OP) process could offer a very rapid pay-back for those companies willing to break the chocolate losses mould.

As a step further, Supply Chain Analytics can help you to fully understand what is really happening in your peak periods and why you continue to miss your sales targets. Presently, there is a free of charge offer to analyse some of your data and expose the reality of your decision making.

Image courtesy of Nora Ashbee at Enchange.com 

 

 

Tags: FMCG, Christmas, Dave Jordan, Supply Chain, S&OP, Forecasting & Demand Planning, Supply Chain Analytics

FMCG CEO 2016 Letter to Santa Claus (aka Father Christmas)

Posted by Dave Jordan on Tue, Dec 20, 2016

FMCG/Brewing/Pharma CEO Letter to Santa ClausDear Santa,

I have been a very good FMCG CEO this year, I promise. If you want, you can check with my shareholders. They know how good I have been this year. Apart from the out of stocks of course, oh and the little mistake when we had to write stock off and waste lots of our money. But that is not so bad is it? Other CEOs were naughty last year and they still got what they wanted from you.

I had better be honest because you will know if I am not telling the truth. We also had a problem starting S&OP and so our planning, forecast accuracy and sales were not very good. They were not really big problems so I hope you can forget about them this time, please. Next year I promise to do better, I do, honest.

I forgot about the Route To Market (RTM) mess we had in the peak sales months but that really was not my fault. I also promise to do something about RTM next year and make sure it works properly so people who buy our products are not disappointed again. I know it is bad when people come to buy our products and then spend their money on something else. I will talk to our distributors and Enchange and find out what we need to do.

I know, I know, when the new ERP computer system was switched on we were not really ready for the change but we did make it better as fast as possible. I did not think we needed any outside help for the new IT but I admit I was wrong. Next time I will get it right, hopefully without having any lost sales.

The factory thing was not my fault, I think. The factory man promised me lots of product but his machines kept breaking down at the wrong times and we had to wait for the fixing men to arrive. They took ages to get the machines working again and then they broke down again and again. No, it is not a very reliable factory, yet.

Does the warehouse problem count against me as well? We could not find our products when we wanted them and then when we did find them they were old and out of date and of no use. This was very sad but it will not happen again next year, I hope.

I have just read my message again to make sure I did not spell any words wrong and I see I was not as good as I thought. Actually, after reading this I am going to the chimney to take my stocking down and put it away in the Christmas storage box. I will try again next year, Santa.

Bye bye and Happy Christmas.

CEO FMCG

Image credit: HikingArtist.com

Tags: Route to Market, Christmas, Logistics Service Provider, Dave Jordan, CEO, Humour, Performance Improvement, Traditional Trade, S&OP, Sales, Inventory Management & Stock Control

The Twelve Days of Supply Chain 2016

Posted by Dave Jordan on Mon, Dec 19, 2016

On the first day of Christmas, 12 days of SC Xmas  Small2 copy resized 600
Enchange gave to me 
A robust S&OP. 

On the second day of Christmas, 
Enchange gave to me 
Two fine consultants, 
And a robust S&OP.

On the third day of Christmas, 
Enchange gave to me 
An ERP go-live,
Two fine consultants, 
And a robust S&OP.

On the fourth day of Christmas, 
Enchange gave to me 
Streamlined logistics,
An ERP go-live,
Two fine consultants, 
And a robust S&OP.

On the fifth day of Christmas, 
Enchange gave to me 
Better bottom line, 
Streamlined logistics,
An ERP go-live,
Two fine consultants, 
And a robust S&OP.

On the sixth day of Christmas, 
Enchange gave to me 
A suite of KPI’s 
Better bottom line, 
Streamlined logistics,
An ERP go-live,
Two fine consultants, 
And a robust S&OP.

On the seventh day of Christmas, 
Enchange gave to me 
SupplyVue Analytics
A suite of KPI’s,
Better bottom line, 
Streamlined logistics, 
An ERP go-live,
Two fine consultants, 
And a robust S&OP.

On the eighth day of Christmas, 
Enchange gave to me 
The RTM Tool, 
SupplyVue Analytics
A suite of KPI’s, 
Better bottom line, 
Streamlined logistics,
An ERP go-live,
Two fine consultants, 
And a robust S&OP.

On the ninth day of Christmas, 
Enchange gave to me 
Return on investment 
The RTM Tool, 
SupplyVue Analytics
A suite of KPI’s, 
Better bottom line, 
Streamlined logistics,
An ERP go-live,
Two fine consultants, 
And a robust S&OP.

On the tenth day of Christmas, 
Enchange gave to me 
Great Customer Service,
Return on investment 
The RTM Tool, 
SupplyVue Analytics
A suite of KPI’s 
Better bottom line, 
Streamlined logistics 
An ERP go-live,
Two fine consultants, 
And a robust S&OP.

On the eleventh day of Christmas, 
Enchange gave to me 
Integrated Supply Chain, 
Great Customer Service, 
Return on investment 
The RTM Tool, 
SupplyVue Analytics
A suite of KPI’s, 
Better bottom line, 
Streamlined logistics 
An ERP go-live,
Two fine consultants, 
And a robust S&OP.

On the twelfth day of Christmas,                                                                          Enchange gave to me
APO Implementation
Integrated Supply Chain, 
Great Customer Service, 
Return on investment 
The RTM Tool, 
SupplyVue Analytics
A suite of KPI’s, 
Better bottom line, 
Streamlined logistics 
An ERP go-live,
Two fine consultants, 
And a robust S&OP.

Have you got your breath back? Finally, we wish you a very Merry Christmas and an increasinly prosperous New Year!

Image courtesy of Nora Ashbee at Enchange.com

Other seasonal posts:

Tags: Christmas, Dave Jordan, CEO, Humour, Performance Improvement, Supply Chain, S&OP, Forecasting & Demand Planning

FMCG CEO Christmas Gift: Implement S&OP – Slade style!

Posted by Dave Jordan on Fri, Dec 16, 2016

Christmas is coming around faster than ever and who better than Noddy Holder and Slade to give a Sales & Operational Planning (S&OP) process to your business as a present. This song has been heard at Christmas every year since 1973! If you have been living in a cave on a remote island and don't know the tune you can click here for the original, boring non-S&OP version.

1 2 3 4.......

Are you looking at your sales chart on the wall? Sales and Operational Planning
Is it the time you have to stop the fall?
You’ve tried overpaying salesmen,
You’ve loaded up the trade
Do you need to find a better way?

Chorus:
So here it is S&OP
Everybody should run one
Look to the future; how?
Six months or even one.

Are you guessing how much you’re going to sell?
Are you suffering high out of stock as well?
Does supply chain always tell you, pre-SOP is best?
So why not work together for a test?

Chorus:
So here it is S&OP
Everybody should run one
Look to the future; how?
Six months or even one.

What will the salesmen do
When they see their targets being met?
Ah ah
They’ll be changing the chart gradient on the wall.
Not for them will sales fall and fall.
When you implement S&OP you make quite a change
Looking back the old way will feel so strange.

Chorus:
So here it is S&OP
Everybody should run one
Look to the future ;  how?
Six months or even one.

Noddy knows best so why not find out about S&OP now and give your business the perfect Christmas gift.

Image courtesy of Nora Ashbee at Enchange.com

 

Tags: FMCG, Christmas, Dave Jordan, CEO, Humour, S&OP, Forecasting & Demand Planning

Santa & Opening Presents - S&OP Putting Elves in their place

Posted by Dave Jordan on Wed, Dec 14, 2016

Dear Mr. K Ite,

Thank you for your very short note highlighting some minor points; I can see you are a little aggrieved. On behalf of "Mr Claus I will attempt to minimise your apparent unease with the S&OP process in the context of the very small print in your members employment conditions.

I think we have to manage expectations here. I know your members play an important role in the Christmas S&OP but as far as I am aware there are very few (if any) Christmas songs about Elves. Let me see now:

Dashing through the snow in a one elf open sleigh….I think not!

Good King Elf looked out of the feast of Stephen…..no, not there either.

Rudolf the red nosed elf….not quite eh?

You do not even get a mention in the all encompassing 12 Days of Christmas!!!

Your members are lucky to have assured contracts which guarantee employment every year without fail. Unless the world runs out of children I think we can safely see continued employment into the future. The green hats were part of the 2009 collective bargaining agreement where we agreed to new hats every 5 years instead of the industry standard of every 10 years. You will recall we reversed out decision to change colour of the hats to pink at the same time.

Santa and S&OP Planning Cylcle

The employment market is currently very tough and I urge you to communicate to your members the difficulties you will cause should you withdraw your labour. We are unable to pay you for doing nothing for 46 weeks of the year and I am sure you would agree with this. Frankly, if this is what you and you members expect then I suggest you apply to join the Marketing Department.

Finally, I address your comment on S&OP specifically. In our industry planning is everything to ensure we keep the children happy AND do not enter January with excess stock nobody wants. If you want to see what can happen when you get the planning wrong in our kind of business please check out Vuvuzelas and the Value of S&OP.

I am sure you will communicate our position to your members.

With chilly regards,

Mr. I Cicle

 

Tags: Christmas, Dave Jordan, Supply Chain, S&OP, Forecasting & Demand Planning

Santa & Opening Presents, S&OP & the Elves Respond

Posted by Michael Thompson on Mon, Dec 12, 2016

Dear Mr Santa,

I refer to the recent blog article, "Santa & Opening Presents; Why S&OP is Invaluable at Christmas".

As I mentioned in the consultation process just prior to S&OP implementation, I was prepared on behalf of our members to support the programme, provided and only provided it did not affect our rights as elves.

IncideAngryElfntally, I see that I am not alone in considering that S&OP is not really needed & refer you to Mike Thompson’s excellent series of blogs starting with “What has S&OP ever done for us”.

We were prepared to concede certain rights under the Working Time Directive but now things have gone too far. In particular I would like to draw your attention to our most serious grievances – there are more:
  1. Elves unemployed.  We cannot and will not accept that lack of work is a reason for redundancy.
  2. Season Bonus.  Pah.  When has a new green hat ever been proper recompense for 16 hour working days and such appalling shift patterns?  And let’s not forget that we only received the hats because of overstocking due to a poor sales forecast (see other S&OP blog).

Unless our legitimate grievances are dealt with immediately, you will leave us with no choice other than to consider industrial action.

In the meantime, and to demonstrate just how seriously we consider the current situation to be, we are no longer prepared to sing the Company Song.  “Yo Ho Ho” is old hat (excuse the pun). 

I look forward to your reply.

Yours sincerely,

Fred K. Ite

Shop Steward & Chief Elf

 

Tags: Christmas, Michael Thompson, S&OP, Forecasting & Demand Planning

Santa & Opening Presents - S&OP is Invaluable at Christmas

Posted by Dave Jordan on Fri, Dec 09, 2016

“Dashing through the snow
In a one horse open sleigh…”

How many of you started to sing then? Yes, the festive period is fast approaching and the biggest and best Supply Chain in the world is almost ready to activate. This is always the most efficient Supply Chain whatever Gartner may say.

There is no way Santa Claus could achieve his annual success without sticking rigidly to an S&OP process, i.e. Santa & Opening Presents.

The process starts every year on the 26th December just as children start to play with the empty packaging instead of their much sought after gifts. Their engorged parents lounge sleepily in front of the television watching The Great Escape or Jason & the Argonauts – again! The loyal Elves are given their end of season bonus and packed off back to Eleveden Forest in Suffolk. Didn’t you know that is where they live for most of the year?

Before January is over those lovely people who design toys and games quickly introduce new and more exiting models which will become must-haves for countless girls and boys. Toy shops are visited and millions of children quietly note those presents they would like Santa to bring them this year. The demand slowly builds until it is time to bring the Elves back from Suffolk on the eleventh day of the eleventh month – no coincidence there! The first job for the Elves is to get the huge Christmas factory ready to run once again.

santas_sop_planning_cycle_small.jpg

In parallel with this, millions of children around the world unzip their pencil cases with a purpose. Using their best handwriting they tell Santa they have all been well behaved this year and then  list all the presents they would like to receive. This accumulated demand allows the Elf factory to start making production plans to meet a deadline that is set in stone. Is there a peakier peak period?

Money does not grow on trees so “Santa” must quickly check what can be afforded from the budget. Remember, the wish lists are always too long and you do not want 100% Customer Service  – keep “em hungry”, I say. The Pre-S&OP takes place with all stakeholders involved to ensure everything is ready to go. You want to avoid stock-outs just as much as you need to avoid expensive write-offs.

After necessary adjustments are made to the planned volumes by SKU the final S&OP takes place. Bearded Santa is fully dressed in his best red uniform and takes his seat. If Pre-S&OP actions have not been carried out, then there is unlikely to be much “Yo Ho Ho-ing”. Fortunately, everyone is in agreement and the final set of child and associated gift numbers is rubber-stamped. Everyone involved in the Christmas S&OP must operate on the same set of numbers or somebody will be disappointed.

The big day comes and Rudolph leads the reindeers in pulling the delivery sleigh across the world in a complex logistical challenge. Santa makes sure all the presents are delivered on time before little heads lift from pillows to wake parents at 4am! (Well, I did.)

 “Dashing through the snow
In a one horse open sleigh
O'er the fields we go
Laughing all the way
Bells on bob tails ring
Making spirits bright
What fun it is to laugh and sing
A sleighing song tonight”

Before you know it, there we are again on 26th December and the same robust and reliable S&OP cycle starts once more. See you next year Sant

Image courtesy of Enchange Ltd at Enchange.com

 

 

 

 

 

Tags: Christmas, Humour, Supply Chain, S&OP, Logistics Management

Case Study: FMCG (Friendly Man Carrying Gifts) RTM (Reindeer To Market)

Posted by Dave Jordan on Wed, Dec 07, 2016

Client :         Santa Claus aka Father Christmas, Kris Kringle, St. Nick or simply Santa

Market:        A large part of the World

Scope:          FMCG Reindeer Route To Market Distribution

Deliverable: Evaluation of RTM against sector benchmarks

table xmas.png

In summary, this Enchange project delivered:

  • A detailed evaluation of the Christmas RTM deployment highlighting strengths and weaknesses.
  • A grading of each core element in terms of capability to deliver the presents in comparison to benchmarks.
  • A framework development plan for parents and Santa Claus.
  • A clear business case for the continuation of Christmas. 

We would like to thank Mr. S. Claus for allowing us the opportunity to evaluate this important Reindeer To Market network. The network is in very good condition and we wish him every success on the 25th December.

Give your FMCG business a Christmas present and evaluate your Friendly Man Carrying Gifts (FMCG) Reindeer To Market (RTM) network. Need help with your RTM deployment? Click here and we will give you a call.

Santa image courtesy of stock images at freeditialphotos.net

                                               Other seasonal Yo Ho Ho posts:

FMCG_RTM_SUPPLY_CHAIN_HUMOUR.jpg* Santa & Opening Presents - Why S&OP is Invaluable at Christmas
* The Twelve Days of Supply Chain

Tags: FMCG, Christmas, Humour, Supply Chain, RTM

FMCG Company Board : Santa delivers their Christmas gifts

Posted by Dave Jordan on Mon, Dec 22, 2014

Christmas is coming, the goose is getting fat and you might want to put a penny or even a Euro in an old man’s hat. Once again it is nearly time for a cynical Supply Chain Santa to distribute presents to the FMCG/Brewing/Pharmaceutical Board directors. Have they all been good this year? What does cynical Santa have on his sleigh for each of you?

Santa presents S&OP resized 600After dashing through the snow, cynical Santa arrives at the first house in a very trendy part of town. Who lives here? Yes, this is the very swish bungalow (think about that for a second) of the marketing director decorated with over 10,000 flashing lights. Squeezing down the chimney and out through the fireplace Santa finds himself in a warm, brightly lit room with a large stocking hanging on the door handle. Without making a noise, Santa opened his vast sack and took out 3 presents to leave in the marketing stocking:

An alarm clock that activates between 07.00 and 08.00 and cannot be re-set.

A wooden cabinet for displaying advertising agency corporate gifts.

A rolling 12 month Sasco wall chart calendar for activity planning – yeah, right!

Santa closed his sack tightly and climbed back up the chimney where Rudolph was ready to take him to his next destination. A short flight took them to a very neat area with houses all the same size and neatly arranged in regimented rows with postage stamp sized lawns.

With a larger chimney pot Santa was quickly inside the house and in a pleasant room with a fish tank bubbling away in the corner. Santa wasted no time in reaching into his sack and left three gifts for the Finance Director:

A huge external hard drive to hold the multiple Excel forecast files.

An automatic bean counting device – ok, a calculator.

A spend restrictor for the marketing budget, ie a taser.

Up and away once again over the snow topped building, Santa flew to the really posh part of town. A very large house with 2 chimneys, a swimming pool and a boat in the driveway? This must be the CEO’s house but no, the Sales Director lives here.

Santa chose a chimney to wriggle down and entered a large room with beautiful furniture and all the latest electrical gadgets and appliances. What could you give to the Sales Director who has everything?

A mirror to look him/herself in the eyes after making a forecast.

An alphabet that does not stop at “I”.

The Guinness Book of excuses for failure to make the target.

After exiting via the second chimney in the room where the walls were covered in training course certificates, cynical Santa snapped the reigns and headed off into the icy cold sky.

Next stop was in an old part of town near to the industrial area. A ancient Citroen 2CV was on the drive and with solar panels across the roof of this address, Rudolf had to be careful not to cause any damage. A sign on the chimney listed a number of safety precautions and duly noting them, Santa slipped inside and soon had the presents neatly inserted in the Supply Chain Director’s stocking:

A crystal ball.

A warehouse with Tardis capability.

A full size artificial thick skin with a specially reinforced back to repel knives.

Leaving a pro-forma invoice with the presents Santa signed himself out of the house in the visitors log book and took to the sky once more.

Flying low across the rooftops Rudolph brought the sleigh to a halt in a part of town where every single house was exactly the same size, shape and beige in colour. Every house had cars that were beige and signs on the front doors telling a whole host of people and occupations not to knock or ring the doorbell.

As Santa was not yet on the forbidden list, he slid down the chimney and into the house of the HR Director. Working quickly as the dark of night slowly ebbed away, Santa dipped into the sack and left his presents:

A book, “Make yourself redundant and see how you feel”.

Another book, “How to erode terms and conditions by stealth”.

A massive ball of beige wool to pull over eyes.

Leaving in good time before any restructuring was suggested, Santa climbed aboard the sleigh once more and Rudolph took him to his final destination before daylight cracked open on another Christmas Day.

Christmas S&OP Sleigh resized 600That final destination was the house where the CEO, partner and 2.5 children lived. This was a house not as large as the Sales Director but clearly comfortable and reflecting the seniority of the role. One last time Santa forced his way down the chimney and dropped in to the fortunately cold fire place. After a difficult year Santa left the CEO three gifts:

A prayer book.

A headhunter website subscription.

S&OP from Enchange – this would make the previous two obsolete, of course.

With all presents delivered, cynical Santa and red-nosed Rudolph took the sleigh back to the Christmas grotto garage where the elves prepared it for long term storage. 

Do you think everyone will be happy with their presents? I think the Supply Chain Director might be but then again I am just a little biased!

Enjoy!

Santa photo courtesy of stockimages at freedigitalphotos.net

Sleigh photo courtesy of suphakit73 at freedigitalphotos.net

 

Tags: Christmas, Dave Jordan, CEO, Humour, Supply Chain, S&OP

An FMCG Supply Chain Christmas Story

Posted by Dave Jordan on Thu, Dec 18, 2014

Xmas treeEbenezer Bruise is a miserly, cold-hearted FMCG CEO, who continues to berate his Supply Chain people even as Christmas approaches. As far as Bruise is concerned every problem in the company is caused by Supply Chain. He rejects a Christmas dinner invitation by muttering under his breath that the food would not arrive on time, the meat would be pigeon instead of turkey ad it will all probably be out of date. In the entire company his is the only desk free of Christmas cards and decoration but full of corporate gifts he has kept to himself.

This is a person who does not like the last quarter and particularly the year-end. Bruise knocks over snowmen and even boos when he passes the charity brass bands collecting money in the snowy street. His favourite past time appears to be shouting at his overworked Supply Chain Director, Bob Planit. Bob has been a loyal employee for reasons nobody seems to understand.

That night after putting his three-legged cat outside for the night in the sub-zero conditions, Ebenezer Bruise climbs into his bed to sleep. Ordinary people may count sheep to get to sleep but Bruise counts the number of people he has dismissed from the company during the year. When he reaches three figures he falls into a deep sleep while snoring like a pneumatic drill digging into rock-hard concrete. During the night, Bruise’s former Sales Director Jake Barley, dead for seven years, visits him in the form of a ghost. Barley's spirit has been in suspended turmoil since he died one day before payment of his annual bonus as punishment for being consumed with working in a Sales silo and sniping at other departments, especially Supply Chain. Barley has come to warn Bruise and provide the opportunity of saving him from the very same fate. The warnings will be delivered on time, in full by three visiting spirits.

Bruise falls asleep into snoring oblivion once again but wakes up to find the Ghost Of Supply Chain Past, a small, elderly man not unlike Mr Bean. The Bean-like ghost uses his I-Pad 6 to show Bruise scenes from history that follow Bruise's career development from a young boy with a clutch of A-level certificates. The scene shows Bruise, lonely but with the potential for happiness, as a young man with the first traces of ignorance and ambition that would deny love and real friendship in his life. Surprisingly, Bruise shows tearful emotion when studying the images and seeing his former self. An indication of the effect this spirit was having was that Bruise had not cried since school when he sat on a chair full of drawing pins in the Physics lab. The collective guffaw of the class still fresh in his mind.

Bruise returns to his pneumatic sleep and almost immediately he is awakened by the Ghost Of Supply Chain Present. This spirit has but a fleeting time on earth and quickly shows Bruise several local scenes of Christmas joy and charity. Then, with a slide of a spiritual finger down the I-Pad screen shows him a view of the Planit household. The ghost informs Bruise that unless the future is changed, the Planit’s crippled yet good-hearted young colleague and lodger, Jolly Tall will die from stress and overeating carbohydrates in an impoverished diet. Finally, ragged boy and girl misty figures float out from beneath the ghost's robes. The ghost introduces them as Ignorance and Ambition and warns Bruise to beware of both in equal measure.

Again; back to deep sleep but not for long. The quiet, black-clad Ghost Of Supply Chain Yet To Come takes the place of the other ghost. The Alice Cooper-like figure shows Bruise several scenes of people discussing someone's dismissal yet no one seems upset by the departure. Indeed, every single person in the vision seems overjoyed and happy with the news. Bruise does not yet realise the identity of the unfortunate person. He learns that Jolly Tall has sadly died after developing pneumonia through a hole in his shoe rather from the expected mal-nutrition. Bruise finally discovers that he is the one who has been dismissed and whose departure has only pleased people. Through misty eyes Bruise pleads that these scenes of the future can be altered and vows to incorporate the lessons of the past, present and future ghosts into his adoption of the Supply Chain Christmas spirit.

Bruise wakes up back in his bed and realises that the whole adventure took only one night and it is now Christmas Day. The snow is falling and Noddy Holder and Slade can heard bashing out their 1970’s Christmas anthem in the distance. Wrapping up well, Bruise brings the cat inside to thaw and walks into the town. On his way to the office he smiles and shakes hands with everyone he sees, bringing startled looks upon their faces.

He sends a large turkey to the Planit family, gives a sizable donation to the charity worker he previously insulted and has a wonderful time at Fred's party. The next day he gives Planit a pay rise! Bruise continues his kindly ways after Christmas, befriending everyone and becoming a second father to Jolly Tall, who does not die due to a hole in the sole. He never sees the ghosts again, but he keeps the spirit of Christmas and Supply Chain alive in his heart as well as anyone.

Image credit: HikingArtist.com

Tags: Christmas, Dave Jordan, CEO, Humour, Supply Chain, Forecasting & Demand Planning