Supply Chain Blog

FMCG/Pharma Route To Market (RTM) & Jingle Bells

Posted by Dave Jordan on Thu, Dec 19, 2013


Why not make sure your festivities don’t fizzle out as soon as January sales numbers arrive. Get into the spirit of Route To Market (RTM) Distribution right now with our take on Jingle Bells!

Why are sales so low?
I don’t know what to say
We expect to grow
But no, it’s not the way
Emergency bells ring
Makes the bonus light
We will keep struggling
Til we do something right

Oh, nothing sells, nothing sells
Every single day
Oh, how much we have tried
To have Distributors obey
Nothing sells, nothing sells
Enchange showed the way
Now that they’re on our side
RTM works okay

Enchange they did go,
To every partner site,
Strict assessment was done
By colour coded traffic light;
All areas were assessed;
Against defined benchmarks;
Compared versus the best,
But we saw poor marks!

Oh, nothing sells, nothing sells
Every single day
Oh, how much we have tried
To have Distributors obey
Nothing sells, nothing sells
Enchange showed the way
Now they’re on our side
RTM works okay

And now that we know,
Why we do not sell
We have a project on the go
To fix it very, very well;
Partners on our side
We’re showing them they way,
Changes far and wide
Improving by the day,

Oh, nothing sells, nothing sells
Every single day
Oh, how much we have tried
To have Distributors obey
Nothing sells, nothing sells
Enchange showed the way
Now they’re on our side
RTM works okay

That was the way to go
With Enchange by our side
A future that was bright
Soon stopped the sales slide
The cure was free of strife
Slick network now we’ve got
We see a brand new lease of life
Sales and share up a lot

Oh, nothing sells, nothing sells
Every single day
Oh, how much we have tried
To have Distributors obey
Nothing sells, nothing sells
Enchange showed the way
Now they’re on our side
RTM works okay

Christmas RTM Sales resized 600

 

Click here to see our other seasonal offerings.

Click here to see what Enchange can offer your FMCG/Pharmaceutical/Brewing company.

        Image courtesy of Keerati at freedigitalphotos.net                                   

Tagss: FMCG, Route to Market, Christmas, Dave Jordan, Humour, Supply Chain, Sales