Just a short blog today for a little bit of fun but with a serious message. If you have not studied your Route To Market (RTM) deployment recently then now would be a good time. What was appropriate even a few short years ago can be wholly out of line with the current market dynamics. You could be aiming too much resource at a reducing target and not enough where markets are growing.
The overall effects of spending time and money on your RTM are increased sales and market share. The return on investment for a short study would be rapid and in the region of several hundred % yet not everyone takes the step of requesting subject matter expert help.
So, depending on what sector you are in an RTM assessment and subsequent action plan would provide something different but all in the same onwards and upwards direction. Some examples of what can be archived:
Wine – uncork your increased sales and market share
Soft drinks – put the fizz back in your business
Beer – don’t let your sales go flat
Liquor – lift your spirits
Pharma – cure your sales issues
Detergents – clean up the market
Tyres – accelerate ahead of the competition
Chocolate – take a bite out of competition
Dairy – let the cream rise to the top
Bakery – increase your slice of the market
Electronics – amplify your sales
Telecoms – ring the changes
Cosmetics – smooth out your sales pattern
Tobacco – set the market alight
If you think of more please comment on the blog.
